Why does business exist?
2. To Serve People
Every business should exist to add ‘value’ – to provide a service or a product that enhances the quality of people's life.
Jesus came to serve others rather than to be served (Matthew 20:28) and as his followers we are called to do the same – to serve other people in love (Galatians 5:13).
Business does not exist just as a way to make a living but as part of God’s plan for meeting the needs of people. Your organisation exists for its customers not just its owners or shareholders. Great service creates not just customers, but raving fans who are so excited about the way they were treated that they brag about the organisation and its service.
Jesus attracted crowds of people without all of our modern day marketing methods (advertising, flyers, etc). Why? He knew and met real needs and people kept spreading the word until he had more customers than he could handle. Talk about “customer service”!
Make a committment to give people excellent service in any way you can.
Thanks for these excellent business posts Mark. At a time when many businesses are feeling the pinch due the current economic conditions, it’s great to remind ourselves of some foundational issues which never change. God is faithful in all His dealings with us, may we (particularly those in business) be faithful to Him and others whatever the circumstances. Looking forward to Pt 4!