The fourth question I ask is …
4. “Who is talking?” [The Messenger]
This makes me have a good look at myself. In many ways, as a communicator, you are the message. How you speak is very important – your personal style. Your personal style is a combination of your personality and your attitude. This has a big part in determining the impact of your message.
The basic elements of communication are message content, body language and voice quality. Communication experts tells us that effective communication is 7% content, 55% body language (things such as eye contact, a smile, gestures, dress, and appropriate movement), and 38% voice quality (things such as appropriate volume, pitch, and vocabulary).
When thinking about yourself as the communicator of your message, be enthusiastic. Do you really believe what you’re teaching? Are you excited about it? Do you believe it can change people’s lives? Put life and energy into your message. Inspire people. Make it interesting. Have a great attitude that’s contagious. Do it with excellence. Put a lot into it and show the audience their value.
Be open and personal. Honestly share your struggles, mistakes and weaknesses (2 Corinthians 1:8; 6:11. 1 Thessalonians 2:8). Be transparent. Drop your mask and let people see your heart. Talk about your problems. You’ll get people’s attention. Authenticity and genuineness are attractive. Share who you are and what you are currently learning. Be a model. This is the most effective way to change people. The minister is the message. The Word must become flesh (incarnated). Get people to trust you by being real.
Be encouraging. That’s purpose of God’s message as recorded in the Bible (Rom.15:4) and of everyone who speaks for God (1 Corinthians 14:3). Life is tough. Everyone’s had a tough week. People need their faith reinforced, their hope renewed and their love restored. Don’t tell it like it is. Tell it like it can be. “You have the potential to be … Here’s how.” Lift people to a higher level. Be positive. Jesus came to save, not condemn. He message was good news and so is ours.
The number one factor in communication is like-ability. If people like you, they’ll listen to you. Love them and they’ll like you. What you have to say (content) vs. how you say it (style) – both are important! Be yourself!
[Part 7]